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Institute of Bioengineering



Geoff McGrath, McLaren Applied Technologies. Data-driven design. How innovation goes beyond the race track to deliver high performance in our lives

Image: Geoff McLaren
Geoff McLaren

Date: 29 April 2015   Time: 15:00 - 17:00

Geoff will talk about how McLaren apply technology to deliver high performance in racing and how the ethos translates to other fields from elite sports to healthcare. A central theme will be the power of convergence of real-time data management, predictive analytics and simulation to deliver high-performance product and process design. Examples will be drawn from wide ranging industrial sectors where a combination of a different approach to design and a culture of innovation have delivered breakthroughs in performance. A key focus will be on the evolution of solutions from F1, elite and professional sports to health and wellness. Examples will span the spectrum from bio-enhancement for the well to management of strategic interventions for the unwell.

Location:  GO Jones Lecture Theatre, Mile End